I was truly honored to be a speaker at WIM, one of the most significant conventions in our industry.
Sharing the stage with leading voices in destination weddings was an inspiring experience and it gave me the opportunity to talk about the future of our field: new territories, emerging destinations, and the evolving desires of international couples.
Among these places, I chose to spotlight a location that feels like home to me—Lake Maggiore. Its gentle elegance, timeless landscapes and authentic Italian soul make it one of the most promising (and underrated) destinations for today’s couples. Speaking about it at WIM was not only a professional highlight, but also a personal joy.

I had the pleasure of giving a keynote speech for a group of wedding professionals in Puglia—a region that embodies the kind of refined beauty that inspires every part of my work. During the session, I focused on two themes that are essential for anyone aiming to elevate their business: luxury marketing and strategic positioning.
We explored how to communicate value, how to craft a distinctive brand narrative, and how to enter (and remain in) the high-end market with clarity, consistency, and authenticity. Sharing these insights in such a vibrant setting—and with such an enthusiastic group—was an experience that reaffirmed how global and dynamic our industry has become.